Developing content for company website, product description, social media, articles, emails & support guidelines.

• Proofreading content for errors and inconsistencies.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Conducting in-depth research on industry-related topics in order to develop original content.
• Develop optimization strategies that increase the company's search engine results rankings.
• Research SEO keywords to use throughout the company's website and marketing materials.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Monitor daily performance metrics to understand SEO strategy performance.
• Efficiently communicate with other marketing professionals to align goals.
• Collaborate with others within the marketing department to manage SEO strategy.
• Update content and website links for maximum optimization and search engine rankings.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
•  Research and analyze competitor advertising links.
• Develop and implement link building strategy.