You’ll Get To;

• Author net new website content aligned to product launches and strategic SEO opportunities including product pages, thought leadership content, and educational content
• Work closely with UX designers, SEO and CRO teams to craft copy in support of user, organic, and conversion goals
• Update and optimize existing web pages for increased significant metric performance
• Help drive corporate website content strategy and information architecture
• Audit content across Lytx digital websites that is aligned to target personas’ needs and search intent
• Collaborate with broader marketing partners to align and validate technical accuracy of new content being authored
• Collaborate with other content producing individuals across the larger marketing team
• Edit the work of other writers or freelancers as needed
• Perform other duties as assigned

What you’ll need:

• Outstanding grammatical, writing, and editorial skills with English proficiency
• 3+ years of equivalent experience writing website copy for a B2B, SaaS, or technology company
• Demonstrated experience authoring engaging, compelling, optimized B2B website content with the goal of educating and converting website visitors
• An online portfolio of writing samples
• Experience writing for organic search intent and familiarity with SEO methodologies
• Confirmed understanding of The Chicago Manual of Style, be organized, detail oriented, and able to optimally lead projects from concept to publication under deadlines and with minimal oversight
• Experience publishing web content inside of a CMS is a plus