· Develop content strategy aligned with short-term and long-term marketing targets
· Publish engaging content/Technical content
· Edit, proofread and improve writers’ posts
· Liaise with content writers to ensure brand consistency
· Optimize content according to SEO
· Use content management systems to analyze website traffic and users engagement metrics
· Manage content distribution to online channels and social media platforms to increase web traffic
· Develop an editorial calendar and ensure content team is on board
· Stay up-to-date with developments and generate new ideas to draw audience’s attention